Meet 2025's Cohort

Being a B2B marketing leader in 2025 is not for the faint of heart (or slow of reflex).

Buying patterns shift overnight. CFOs keep tightening the screws. Budgets get picked apart, while expectations for growth keep climbing.

And GenAI has officially changed the rules. It’s not a toy anymore, it’s the new backbone of modern marketing.

The savviest CMOs aren’t trying to do everything.

• They focus on what only they can do.
• They delegate like pros with clarity and trust.
• They build cultures that reward learning.
• They make time for people, not just projects.
• They never forget the "why" behind the work.

Most of all, they huddle. Not metaphorically. Literally. In small, honest circles where real support, real ideas, and real growth happen.

They listen. They challenge. They laugh.

That’s the spirit we celebrate in this year’s list of leaders reshaping the role, redefining impact, and reminding all of us that marketing done right is still the engine of growth.